Can someone please explain to me what marketing genius is responsible for the Cadbury Egg commercials I've been seeing? As far as I can tell, the message is, "eat these cute chocolate creme filled eggs, or else they are going to commit suicide!" It's their "here today, goo tomorrow" campaign. There are a number of variations on this theme where you see a Cadbury egg setting up various suicide scenarios, all the while humming happily and industriously to itself, "doo, doo, doo, doo" before it meets its own gruesome demise. There is something quite endearing about them. There is little I can do to stop myself from shouting at the television screen, "don't do it little egg!" There is the egg pushing something off the edge of a garbage can to land on the foot pedal that then smashes the egg all over the wall. There's the egg who has rope tied around his middle who then pops a balloon that startles horses who then take off slicing the egg open. The one exploding itself with a foot pump. You see a creme egg throw itself into a blender. One excitedly jumps onto an egg slicer. Or smashing itself in a Newton's cradle. In case these are not airing in the US, here is a sample: Oh the humanity! Er... rather... Oh the chocolate-eggity!